Noon International

Global trading organization Noon International specializes in trading frozen, canned, freeze-dried, and shelf-stable fruits and vegetables. Noon International has actively traded in food products worldwide for more than forty years, both buying and selling to facilitate trading in the healthy, safe food business. As one of America’s oldest food import/export organizations, Noon International maintains a worldwide network of trustworthy and quality partners that adhere to all areas of food safety as well as the most up-to-date FSMA guidelines to provide safe and healthy food to people worldwide.

As the Chief Information Officer at Noon International, Michael Yasutake oversees how the organization runs its business processes, analyzing workflows and processes along with how information is stored. “I try to make our employees’ lives easier,” he said. “The changes I make aren’t to give them another thing to learn, but it’s because we need to keep track of information, or there’s a feature that will make their life easier.”

For many years, the organization functioned with a highly manual process. “We lived in filing cabinets,” Michael admitted. “We printed everything on paper, and then we would go to the filing cabinet and look at it. And let’s be real: That was terrible.” So in 2017, Michael began looking for ways to further streamline the business.

Shortly after implementing NetSuite, Michael attended the SuiteWorld conference to learn more about his new ERP/CRM and solutions that could augment the NetSuite experience. That’s where he met the CloudExtend team and saw ExtendSync integration capabilities for the first time. He learned that with a single click, ExtendSync could automatically attach emails to NetSuite records from within the Gmail inbox. Not only that, the system could be set up to automatically attach emails by thread or even email address with no additional interaction required by his team.

Adding ExtendSync to Noon International’s NetSuite became the next obvious step. “ExtendSync came into play nicely because information could be attached directly to the actual order,” Michael stated. “No more digging for a file, wondering if someone had it at their desk or if it was misplaced. We need to be able to know where an order is, or where it is in the pipeline. With ExtendSync, it’s right there.”

Michael and his team appreciate how easy it is to use ExtendSync, as well. After running through the email attachment process once or twice, Michael’s team was ready to go. They adopted the integration and immediate feedback was, “This is great. Now I don’t have to think as much.”

ExtendSync Google Workspace for NetSuite has proven invaluable to Noon International’s processes. “Especially when it comes to claims, ExtendSync is a godsend, because we can track the threads of what both sides say—the customer and the supplier—and we can help resolve it.” Previously, asking the team to log emails each time there was a notable customer interaction yielded little result. Now, Michael estimates that ExtendSync’s automatic email sync capabilities have saved his team close to 100 hours a year for the past seven years. “I could almost quantify print time and walking to the filing cabinet and looking for things,” Michael remarked. “After all these years, ExtendSync has saved us close to 700 hours in total.”