Schylling

For more than four decades, Schylling, Inc. has been delighting children and adults alike with both innovative and traditional toys. Located in North Andover, MA, Schylling’s list of toys includes both original and distributed lines of toys in new designs and nostalgic refreshes of past favorites. Some of its most popular original and distributed toys include NeeDoh, Littlest Pet Shop, Tonka, View-Master, and Pound Puppies.

Schylling’s team is small but mighty, running 100 strong across all departments, including the warehouse. Nearly every employee in the organization manages multiple roles depending on need. Efficiency is key to all their processes, thus the business made the move to NetSuite ERP and CRM to centralize information and create a single source of truth for the organization.

Shortly after the team implemented NetSuite at Schylling, Amie was able to implement CloudExtend email and Excel integrations, ExtendSync and ExtendInsights, as well. “Beforehand, emails didn’t get saved anywhere,” Amie admitted. “We weren’t paperless; we’d simply lost sight into those conversations because they were stuck in other email boxes.” Adding ExtendSync to integrate Outlook with NetSuite CRM provided the centrality and clarity the organization needed.

Amie wasn’t new to the ExtendSync integration capabilities. “This is a tool I’ve been using for a really long time, not just at Schylling, but at other companies, too,” Amie said. “Every company I’ve gone to, if they don’t have CloudExtend integration, I’ve gotten it added. I think I’ve been using it since it began, and I love this product.” ExtendSync empowers every single individual within Schylling who interacts with a customer, providing them with a way to store correspondence from Outlook directly into NetSuite so that others on the team have visibility into it.

ExtendInsights may only be used by a few individuals within Schylling, but has proven no less powerful than its email integration counterpart. “ExtendInsights is used by those of us handling data entry and data cleanup,” Amie said. “It’s a tool I’ve come to really appreciate because it allows me to do certain things in NetSuite that I might not be able to do through a mass update or an import. I have a lot more flexibility to make changes in our records without too much effort.”

For Schylling, integrating both email and Excel with NetSuite have been game-changers for productivity and visibility. “I’ll help my customer service team when they have to make a lot of changes in orders, and it’s just so much easier to work in ExtendInsights versus opening up a sales order, editing it, going through every line to make changes,” said Amie. “I can change my quantities or rate and then upload to NetSuite, and within a few minute or seconds, depending on how many records you have, ExtendInsights makes the changes.” The team also finds deep value in not having to guess at information or spend time seeking out someone to ask who they talked to or duplicate correspondence when it comes to tracking email in NetSuite CRM with ExtendSync. “This integration is just really slick,” Amie concluded, “and it makes my life a lot easier.”