Learn About Industry Trends, Best Practices, and Current Events

  Google Analytics is a powerful tool for understanding how visitors engage with your website. While the web interface provides…

  In the age of digital marketing, data is king. Google Analytics provides a vast array of metrics and insights…

  Raise your hand if you wish your spreadsheets could do more. (We wrote an entire blog post on this…

  Headlines about the future of spreadsheets get written almost daily. “Say Goodbye to Spreadsheets,” “The Spreadsheet Era is Over,”…

  When we say that Salesforce is a favorite as a CRM tool, we’re not kidding: It’s used by more…

  HubSpot is already a useful, comprehensive tool for marketers. Not to mention, it comes stocked with built-in reporting tools…

  While multiple technologies exist to store and analyze data, businesses like yours continue to use Microsoft Excel because of…

  ETL—or, extract, transform, load—is a data integration process that is used to combine data from multiple sources into a…

  As the year draws to a close, we all like to look back on what we’ve accomplished over the…

  The holidays are coming, the most wonderful time of the year for a retailer’s bottom line. Sales abound and…

  In today's business ecosystem, the emphasis on data-driven decisions has never been stronger. As organizations rely more on data,…

  In today's fast-paced digital landscape, efficient communication and seamless collaboration are paramount for businesses to thrive. If your business…